{"id":7797,"date":"2023-12-20T11:01:00","date_gmt":"2023-12-20T10:01:00","guid":{"rendered":"https:\/\/infuse-films.com\/?post_type=portfolio_item&#038;p=7797"},"modified":"2025-09-22T10:36:47","modified_gmt":"2025-09-22T08:36:47","slug":"film-veka-recyclage","status":"publish","type":"portfolio_item","link":"https:\/\/infuse-films.com\/index.php\/project\/film-veka-recyclage\/","title":{"rendered":"Veka | Recyclage"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" style=\"font-size:25px;font-style:normal;font-weight:200\">Film publicitaire d&rsquo;industrie<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Veka | Recyclage\" src=\"https:\/\/player.vimeo.com\/video\/878200268?dnt=1&amp;app_id=122963\" width=\"930\" height=\"523\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.veka.fr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Veka<\/a>, fabricant allemand de profil\u00e9s <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Polychlorure_de_vinyle\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PVC<\/a> pour fen\u00eatre, est impliqu\u00e9 depuis plusieurs ann\u00e9es dans le recyclage de sa mati\u00e8re premi\u00e8re.&nbsp;<\/p>\n\n\n\n<p>Alors m\u00eame que la marque est impliqu\u00e9e dans l\u2019\u00e9conomie circulaire, elle souffre d\u2019un manque de visibilit\u00e9 de sa fili\u00e8re de recyclage aupr\u00e8s de ses publics. Pour combler ce d\u00e9ficit la marque a mis en place une strat\u00e9gie de communication avec la cr\u00e9ation d\u2019un film : <a href=\"http:\/\/www.vekarecyclage.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Veka Recyclage<\/a>.&nbsp;<\/p>\n\n\n\n<p>Nous avons r\u00e9alis\u00e9, en collaboration avec l\u2019agence Bonne Pioche, un film racontant la vie de la fen\u00eatre, en humanisant la mati\u00e8re premi\u00e8re par la narration et la voix-off. Le film est construit comme un cercle vertueux qui renforce l\u2019id\u00e9e du <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Recyclage_du_PVC\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">processus de recyclage<\/a>. L\u2019histoire commence avec la mati\u00e8re brute recycl\u00e9e jusqu\u2019\u00e0 la pose de la fen\u00eatre en passant par la fabrication chez le menuisier pour revenir \u00e0 sa forme initiale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ddbc3c\" class=\"has-inline-color\">Study Case<\/mark> Veka Recyclage x Infuse Films :<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\">La probl\u00e9matique trait\u00e9e par Infuse Films : sublimer l\u2019industrie du recyclage<\/h3>\n\n\n\n<p>Il s\u2019agit ici de valoriser la fili\u00e8re PVC du fabricant de profil\u00e9s de fen\u00eatres Veka, pionnier de ce process d\u00e8s les ann\u00e9es 90\u2019. Ce cercle vertueux est m\u00e9connu du grand public, pourtant principal consommateur du produit final.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\">Autour de la strat\u00e9gie de marque Veka Recyclage : rien ne se perd, tout est valoris\u00e9<\/h3>\n\n\n\n<p>Le film r\u00e9alis\u00e9 par Infuse Films a pour but d\u2019accompagner une strat\u00e9gie B2C tout en visant un public B2B, en humanisant le propos pour ne pas tomber dans les affres de la technicit\u00e9 du process. Il s\u2019agit aussi de vulgariser et rendre compr\u00e9hensible sans ennuyer un public n\u00e9ophyte sur le sujet.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\">Quelles techniques d\u00e9ploy\u00e9es &#8211; la r\u00e9ponse d\u2019Infuse Films : magnifier le PVC<\/h3>\n\n\n\n<p><strong>L\u2019image<\/strong><br>L&rsquo;utilisation d\u2019une cam\u00e9ra toujours en mouvement pour raconter une histoire qui avance, tout en ayant une approche de la lumi\u00e8re clair-obscur comme en studio afin de ne r\u00e9v\u00e9ler des segments de l\u2019usine afin rapporter de l\u2019onirisme dans un milieu industriel : c\u2019est la r\u00e9ponse technique \u00e0 un choix artistique.<\/p>\n\n\n\n<p><strong>Le son<br><\/strong>L&rsquo;histoire se d\u00e9compose en 2 parties avec la cr\u00e9ation et l\u2019exploitation du produit accompagn\u00e9 d\u2019une musique en demi-ton, et la phase de recyclage dans un environnement sonore plus \u00e9pique afin de renforcer la narration.<br>L\u2019environnement est appuy\u00e9 par un travail de sound design. Afin d\u2019humaniser la lentille de PVC, une voix-off vient accompagner la narration.<br><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Le tout rend ses lettres de noblesse \u00e0 une mati\u00e8re pr\u00e9sente pour longtemps dans notre quotidien !<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-style-default\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"574\" data-id=\"7830\" src=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_13-1024x574.png\" alt=\"lentilles de PVC issues du recyclage\" class=\"wp-image-7830\" srcset=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_13-1024x574.png 1024w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_13-300x168.png 300w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_13-768x430.png 768w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_13-1536x860.png 1536w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_13-2048x1147.png 2048w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_13-2000x1120.png 2000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_13-1000x560.png 1000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_13-1800x1008.png 1800w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_13-600x336.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"574\" data-id=\"7813\" src=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_01-1024x574.png\" alt=\"lentille de PVC recycl\u00e9e\" class=\"wp-image-7813\" srcset=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_01-1024x574.png 1024w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_01-300x168.png 300w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_01-768x430.png 768w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_01-1536x860.png 1536w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_01-2048x1147.png 2048w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_01-2000x1120.png 2000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_01-1000x560.png 1000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_01-1800x1008.png 1800w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_01-600x336.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7815\" src=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_04-1024x576.png\" alt=\"menuiserie o\u00f9 l'on frabrique des fen\u00eatre en profil\u00e9 PVC\" class=\"wp-image-7815\" srcset=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_04-1024x576.png 1024w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_04-300x169.png 300w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_04-768x432.png 768w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_04-1536x863.png 1536w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_04-2048x1151.png 2048w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_04-2000x1124.png 2000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_04-1000x562.png 1000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_04-1800x1012.png 1800w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_04-996x560.png 996w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_04-600x337.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" data-id=\"7818\" src=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_07-1024x575.png\" alt=\"protection des fen\u00eatre en PVC pour isoler des intep\u00e9ries\" class=\"wp-image-7818\" srcset=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_07-1024x575.png 1024w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_07-300x168.png 300w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_07-768x431.png 768w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_07-1536x863.png 1536w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_07-2048x1150.png 2048w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_07-2000x1123.png 2000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_07-1000x562.png 1000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_07-1800x1011.png 1800w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_07-997x560.png 997w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_07-600x337.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" data-id=\"7816\" src=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_05-1024x575.png\" alt=\"pose de fen\u00eatre en PVC recycl\u00e9\" class=\"wp-image-7816\" srcset=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_05-1024x575.png 1024w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_05-300x168.png 300w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_05-768x431.png 768w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_05-1536x863.png 1536w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_05-2048x1150.png 2048w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_05-2000x1123.png 2000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_05-1000x562.png 1000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_05-1800x1011.png 1800w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_05-997x560.png 997w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_05-600x337.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" data-id=\"7820\" src=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_10-1024x575.png\" alt=\"Chamchamcham !!!\" class=\"wp-image-7820\" srcset=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_10-1024x575.png 1024w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_10-300x168.png 300w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_10-768x431.png 768w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_10-1536x862.png 1536w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_10-2048x1149.png 2048w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_10-2000x1122.png 2000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_10-1000x561.png 1000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_10-1800x1010.png 1800w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_10-998x560.png 998w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_10-600x337.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7851\" src=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_11-1024x576.png\" alt=\"contr\u00f4le de la pression lors du recyclage du PVC\" class=\"wp-image-7851\" srcset=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_11-1024x576.png 1024w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_11-300x169.png 300w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_11-768x432.png 768w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_11-1536x863.png 1536w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_11-2048x1151.png 2048w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_11-2000x1124.png 2000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_11-1000x562.png 1000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_11-1800x1012.png 1800w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_11-996x560.png 996w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/VEKA_cinegram_11-600x337.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>R\u00e9alisation :&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/oram-dannreuther\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Oram S. Dannreuther<\/a><br>Premier assistant Cam\u00e9ra :&nbsp;<a href=\"https:\/\/www.imdb.com\/name\/nm4159684\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Guillaume Cham\u00e9ra<\/a><br>Chef D\u00e9co :&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/arnaud-kunegel\/?originalSubdomain=fr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Arnaud Kunegel<\/a><br>Agence : Bonne Pioche<br>Ing\u00e9nieur du son&nbsp; : <a href=\"http:\/\/www.marcopascal.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Marco Pascal<\/a><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Behind the scene<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay controls loop src=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/veka-split.mov\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Film publicitaire d&rsquo;industrie Veka, fabricant allemand de profil\u00e9s PVC pour fen\u00eatre, est impliqu\u00e9 depuis plusieurs ann\u00e9es dans le recyclage de sa mati\u00e8re premi\u00e8re.&nbsp; Alors m\u00eame que la marque est impliqu\u00e9e dans l\u2019\u00e9conomie circulaire, elle souffre d\u2019un manque de visibilit\u00e9 de sa fili\u00e8re de recyclage aupr\u00e8s de ses publics. Pour combler [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7804,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio":[66,63,73],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Veka | Recyclage - Infuse films<\/title>\n<meta name=\"description\" content=\"Films et vid\u00e9os industriel pour notre client Veka, r\u00e9alis\u00e9s par notre agence audiovisuelle Infuse Films. 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