{"id":7723,"date":"2023-12-03T16:59:19","date_gmt":"2023-12-03T15:59:19","guid":{"rendered":"https:\/\/infuse-films.com\/?post_type=portfolio_item&#038;p=7723"},"modified":"2025-05-16T17:02:26","modified_gmt":"2025-05-16T15:02:26","slug":"via-panzani","status":"publish","type":"portfolio_item","link":"https:\/\/infuse-films.com\/index.php\/project\/via-panzani\/","title":{"rendered":"Panzani international | Via Panzani"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" style=\"font-size:25px;font-style:normal;font-weight:200\">Film publicitaire de territoire de marque<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Via Panzani\" src=\"https:\/\/player.vimeo.com\/video\/877924815?dnt=1&amp;app_id=122963\" width=\"930\" height=\"523\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ddbc3c\" class=\"has-inline-color\">Study Case <\/mark>Panzani x Infuse Films : l\u2019arch\u00e9type du film culinaire dans les ann\u00e9es 2010<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"https:\/\/www.panzani.com\/fr-fr\/story\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Via Pa<\/a><a href=\"https:\/\/www.panzani.com\/fr-fr\/story\">nzani <\/a>est un projet d\u00e9velopp\u00e9 par Panzani International, marque r\u00e9f\u00e9rente des p\u00e2tes en France au rayonnement mondial, fond\u00e9e par Jean Panzani \u00e0 Lyon dans les ann\u00e9es 1940.<\/p>\n\n\n\n<p>Au mitan des ann\u00e9es 2010, Panzani international rencontre un d\u00e9ficit d\u2019identification de ses produits en lin\u00e9aire. Le d\u00e9partement Marketing et Communication \u00e9labore alors une nouvelle strat\u00e9gie de marque en repensant le positionnement, cr\u00e9ant de nouveaux packagings, un site internet d\u00e9di\u00e9 \u201cVia Panzani\u201d, la cr\u00e9ation d\u2019un FabLab \u00e0 Florence et un <a href=\"https:\/\/infuse-films.com\/index.php\/project\/ideal-pneu\/\" target=\"_blank\" rel=\"noreferrer noopener\">storytelling vid\u00e9o<\/a> \u00e0 destination des march\u00e9s d\u2019Europe de l\u2019Est, du Maghreb, du Moyen Orient et de l\u2019Asie.<\/p>\n\n\n\n<p>Infuse Films a \u00e9t\u00e9 mandat\u00e9 pour accompagner ce positionnement, avec la r\u00e9alisation d\u2019un film \u00e9voquant l\u2019art culinaire \u00e0 l\u2019italienne en collaboration avec le chef Maurizio Bullano. La narration est ax\u00e9e autour d\u2019une recette, ponctu\u00e9e d\u2019univers architecturaux et de sc\u00e8nes de vie \u00e0 Florence.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\">La probl\u00e9matique trait\u00e9e par Infuse Films : valoriser l\u2019authenticit\u00e9 d\u2019un produit quotidien<\/h3>\n\n\n\n<p>Panzani est une marque lyonnaise cr\u00e9\u00e9e par un fils d\u2019immigr\u00e9s italiens. Afin de la d\u00e9velopper \u00e0 l\u2019international, il s\u2019agissait de renforcer l\u2019ancrage de Panzani en Italie, avec l\u2019ambition de monter un FabLab dans la rue \u00e9ponyme de Florence, la Via Panzani, o\u00f9 passeraient les Chefs invit\u00e9s reprenant des classiques de la cuisine italienne.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\">Autour de la strat\u00e9gie de marque Panzani : ancrer la marque par son produit-phare<\/h3>\n\n\n\n<p>Infuse Films a propos\u00e9 un film chapitr\u00e9 sur la construction de la recette. Cela permet de renforcer le storytelling de la marque en implantant l\u2019histoire dans l\u2019Histoire. Les images studio autour de la cuisine tourn\u00e9es \u00e0 Lyon cr\u00e9ent un dialogue avec celles film\u00e9es \u00e0 Florence, renfor\u00e7ant le rayonnement international de la marque.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\">Quelles techniques d\u00e9ploy\u00e9es &#8211; la r\u00e9ponse d\u2019Infuse Films : cuisine et lumi\u00e8res<\/h3>\n\n\n\n<p>Le film est compos\u00e9 de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>productions en studio \u00e0 Lyon, autour du produit brut et du produit fini, pour valoriser la noblesse des mati\u00e8res premi\u00e8res<\/li>\n\n\n\n<li>r\u00e9alisation de timelapse et hyperlapse \u00e0 Florence, afin d\u2019ancrer le produit dans sa culture culinaire.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Le produit se fait discret mais reste la star du film, magnifi\u00e9 par un Ma\u00eetre restaurateur et soulign\u00e9 d\u2019images pr\u00e9cises et savoureuses. Ce type de storytelling est devenu un classique du film culinaire par la suite.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"575\" data-id=\"7721\" src=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-001-1024x575.png\" alt=\"Via Panzani vue sur Florence\" class=\"wp-image-7721\" srcset=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-001-1024x575.png 1024w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-001-300x168.png 300w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-001-768x431.png 768w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-001-1536x862.png 1536w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-001-2048x1150.png 2048w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-001-2000x1123.png 2000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-001-1000x561.png 1000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-001-1800x1010.png 1800w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-001-998x560.png 998w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-001-600x337.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"577\" data-id=\"7724\" src=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-003-1024x577.png\" alt=\"Via Panzani march\u00e9 de Florence petit poids\" class=\"wp-image-7724\" srcset=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-003-1024x577.png 1024w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-003-300x169.png 300w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-003-768x433.png 768w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-003-1536x865.png 1536w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-003-2048x1154.png 2048w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-003-2000x1127.png 2000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-003-1000x563.png 1000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-003-1800x1014.png 1800w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-003-994x560.png 994w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-003-600x338.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"575\" data-id=\"7726\" src=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-004-1-1024x575.png\" alt=\"Via Panzani march\u00e9 de Florence artichauts\" class=\"wp-image-7726\" srcset=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-004-1-1024x575.png 1024w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-004-1-300x169.png 300w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-004-1-768x432.png 768w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-004-1-1536x863.png 1536w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-004-1-2048x1151.png 2048w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-004-1-2000x1124.png 2000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-004-1-1000x562.png 1000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-004-1-1800x1011.png 1800w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-004-1-997x560.png 997w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-004-1-600x337.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" data-id=\"7727\" src=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-005-1024x577.png\" alt=\"Via Panzani march\u00e9 de Florence chapelet d'ails\" class=\"wp-image-7727\" srcset=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-005-1024x577.png 1024w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-005-300x169.png 300w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-005-768x433.png 768w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-005-1536x865.png 1536w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-005-2048x1154.png 2048w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-005-2000x1127.png 2000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-005-1000x563.png 1000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-005-1800x1014.png 1800w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-005-994x560.png 994w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-005-600x338.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" data-id=\"7729\" src=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-006-1024x575.png\" alt=\"Via Panzani paquet de farfalles Panzani\" class=\"wp-image-7729\" srcset=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-006-1024x575.png 1024w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-006-300x168.png 300w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-006-768x431.png 768w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-006-1536x862.png 1536w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-006-2048x1150.png 2048w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-006-2000x1123.png 2000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-006-1000x561.png 1000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-006-1800x1011.png 1800w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-006-998x560.png 998w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/Via-Panzani-006-600x337.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>R\u00e9alisation :&nbsp;<a href=\"https:\/\/infuse-films.com\/index.php\/le-collectif-infuse\/\" target=\"_blank\" rel=\"noreferrer noopener\">Oram Dannreuther<\/a><br>Direction artistique :&nbsp;<a href=\"https:\/\/infuse-films.com\/index.php\/le-collectif-infuse\/\" target=\"_blank\" rel=\"noreferrer noopener\">Arnaud Kunegel<\/a><br>Cr\u00e9ation Musicale :&nbsp;<a href=\"https:\/\/www.valentinducloux.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Valentin Ducloux<\/a><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"7739\" src=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9988-1024x768.jpg\" alt=\"Making of film de marque ViaPanzani \u00e0 Florence\" class=\"wp-image-7739\" srcset=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9988-1024x768.jpg 1024w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9988-300x225.jpg 300w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9988-768x576.jpg 768w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9988-1536x1152.jpg 1536w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9988-2048x1536.jpg 2048w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9988-2000x1500.jpg 2000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9988-1000x750.jpg 1000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9988-1800x1350.jpg 1800w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9988-747x560.jpg 747w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9988-600x450.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"7737\" src=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9975-1024x768.jpg\" alt=\"Making of film de marque ViaPanzani \u00e0 Florence\" class=\"wp-image-7737\" srcset=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9975-1024x768.jpg 1024w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9975-300x225.jpg 300w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9975-768x576.jpg 768w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9975-1536x1152.jpg 1536w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9975-2048x1536.jpg 2048w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9975-2000x1500.jpg 2000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9975-1000x750.jpg 1000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9975-1800x1350.jpg 1800w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9975-747x560.jpg 747w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9975-600x450.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"7736\" src=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9949-1024x768.jpg\" alt=\"Making of film de marque ViaPanzani \u00e0 Florence\" class=\"wp-image-7736\" srcset=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9949-1024x768.jpg 1024w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9949-300x225.jpg 300w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9949-768x576.jpg 768w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9949-1536x1152.jpg 1536w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9949-2048x1536.jpg 2048w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9949-2000x1500.jpg 2000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9949-1000x750.jpg 1000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9949-1800x1350.jpg 1800w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9949-747x560.jpg 747w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9949-600x450.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"7734\" src=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9940-1024x768.jpg\" alt=\"Making of film de marque ViaPanzani \u00e0 Florence\" class=\"wp-image-7734\" srcset=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9940-1024x768.jpg 1024w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9940-300x225.jpg 300w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9940-768x576.jpg 768w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9940-1536x1152.jpg 1536w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9940-2048x1536.jpg 2048w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9940-2000x1500.jpg 2000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9940-1000x750.jpg 1000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9940-1800x1350.jpg 1800w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9940-747x560.jpg 747w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9940-600x450.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"7733\" src=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9937-1024x768.jpg\" alt=\"Making of film de marque ViaPanzani \u00e0 Florence\" class=\"wp-image-7733\" srcset=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9937-1024x768.jpg 1024w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9937-300x225.jpg 300w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9937-768x576.jpg 768w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9937-1536x1152.jpg 1536w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9937-2048x1536.jpg 2048w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9937-2000x1500.jpg 2000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9937-1000x750.jpg 1000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9937-1800x1350.jpg 1800w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9937-747x560.jpg 747w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9937-600x450.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"7745\" src=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9983-1-1024x768.jpg\" alt=\"Making of film de marque ViaPanzani \u00e0 Florence\" class=\"wp-image-7745\" srcset=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9983-1-1024x768.jpg 1024w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9983-1-300x225.jpg 300w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9983-1-768x576.jpg 768w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9983-1-1536x1152.jpg 1536w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9983-1-2048x1536.jpg 2048w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9983-1-2000x1500.jpg 2000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9983-1-1000x750.jpg 1000w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9983-1-1800x1350.jpg 1800w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9983-1-747x560.jpg 747w, https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/IMG_9983-1-600x450.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9ation d\u2019un storytelling vid\u00e9o \u00e0 destination des march\u00e9s d\u2019Europe de l\u2019Est, du Maghreb, du Moyen Orient et de l\u2019Asie<\/p>\n","protected":false},"author":1,"featured_media":7731,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio":[70,66,73],"class_list":["post-7723","portfolio_item","type-portfolio_item","status-publish","has-post-thumbnail","hentry","portfolio-film-food-culinaire","portfolio-film-de-marque","portfolio-film-packshot-produit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Panzani international | Via Panzani - Infuse films<\/title>\n<meta name=\"description\" content=\"Films et vid\u00e9os de territoire de marque pour notre client Panzani, r\u00e9alis\u00e9s par notre agence audiovisuelle Infuse Films. D\u00e9couvrez des films qui font la diff\u00e9rence dans votre strat\u00e9gie de communication et de marketing pour votre entreprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infuse-films.com\/index.php\/project\/via-panzani\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Panzani international | Via Panzani - Infuse films\" \/>\n<meta property=\"og:description\" content=\"Films et vid\u00e9os de territoire de marque pour notre client Panzani, r\u00e9alis\u00e9s par notre agence audiovisuelle Infuse Films. D\u00e9couvrez des films qui font la diff\u00e9rence dans votre strat\u00e9gie de communication et de marketing pour votre entreprise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/infuse-films.com\/index.php\/project\/via-panzani\/\" \/>\n<meta property=\"og:site_name\" content=\"Infuse films\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-16T15:02:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/1743660890-d0221b9ab6ed9b3bd5e9acafbc7aec404163c4f425b40a9008fa81ddf774a1d4-d_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/infuse-films.com\\\/index.php\\\/project\\\/via-panzani\\\/\",\"url\":\"https:\\\/\\\/infuse-films.com\\\/index.php\\\/project\\\/via-panzani\\\/\",\"name\":\"Panzani international | Via Panzani - Infuse films\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/infuse-films.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/infuse-films.com\\\/index.php\\\/project\\\/via-panzani\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/infuse-films.com\\\/index.php\\\/project\\\/via-panzani\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/infuse-films.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/1743660890-d0221b9ab6ed9b3bd5e9acafbc7aec404163c4f425b40a9008fa81ddf774a1d4-d_1280.jpg\",\"datePublished\":\"2023-12-03T15:59:19+00:00\",\"dateModified\":\"2025-05-16T15:02:26+00:00\",\"description\":\"Films et vid\u00e9os de territoire de marque pour notre client Panzani, r\u00e9alis\u00e9s par notre agence audiovisuelle Infuse Films. D\u00e9couvrez des films qui font la diff\u00e9rence dans votre strat\u00e9gie de communication et de marketing pour votre entreprise.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/infuse-films.com\\\/index.php\\\/project\\\/via-panzani\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/infuse-films.com\\\/index.php\\\/project\\\/via-panzani\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/infuse-films.com\\\/index.php\\\/project\\\/via-panzani\\\/#primaryimage\",\"url\":\"https:\\\/\\\/infuse-films.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/1743660890-d0221b9ab6ed9b3bd5e9acafbc7aec404163c4f425b40a9008fa81ddf774a1d4-d_1280.jpg\",\"contentUrl\":\"https:\\\/\\\/infuse-films.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/1743660890-d0221b9ab6ed9b3bd5e9acafbc7aec404163c4f425b40a9008fa81ddf774a1d4-d_1280.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/infuse-films.com\\\/index.php\\\/project\\\/via-panzani\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/infuse-films.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Panzani international | Via Panzani\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/infuse-films.com\\\/#website\",\"url\":\"https:\\\/\\\/infuse-films.com\\\/\",\"name\":\"Infuse films\",\"description\":\"Infuse, r\u00e9v\u00e9lateur de sens\",\"publisher\":{\"@id\":\"https:\\\/\\\/infuse-films.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/infuse-films.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/infuse-films.com\\\/#organization\",\"name\":\"Infuse films\",\"url\":\"https:\\\/\\\/infuse-films.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/infuse-films.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/infuse-films.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/INFUSE-blanc.png\",\"contentUrl\":\"https:\\\/\\\/infuse-films.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/INFUSE-blanc.png\",\"width\":1200,\"height\":236,\"caption\":\"Infuse films\"},\"image\":{\"@id\":\"https:\\\/\\\/infuse-films.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/www.instagram.com\\\/infusefilms\\\/\",\"http:\\\/\\\/www.linkedin.com\\\/infuse-films\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Panzani international | Via Panzani - Infuse films","description":"Films et vid\u00e9os de territoire de marque pour notre client Panzani, r\u00e9alis\u00e9s par notre agence audiovisuelle Infuse Films. D\u00e9couvrez des films qui font la diff\u00e9rence dans votre strat\u00e9gie de communication et de marketing pour votre entreprise.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/infuse-films.com\/index.php\/project\/via-panzani\/","og_locale":"fr_FR","og_type":"article","og_title":"Panzani international | Via Panzani - Infuse films","og_description":"Films et vid\u00e9os de territoire de marque pour notre client Panzani, r\u00e9alis\u00e9s par notre agence audiovisuelle Infuse Films. D\u00e9couvrez des films qui font la diff\u00e9rence dans votre strat\u00e9gie de communication et de marketing pour votre entreprise.","og_url":"https:\/\/infuse-films.com\/index.php\/project\/via-panzani\/","og_site_name":"Infuse films","article_modified_time":"2025-05-16T15:02:26+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/1743660890-d0221b9ab6ed9b3bd5e9acafbc7aec404163c4f425b40a9008fa81ddf774a1d4-d_1280.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/infuse-films.com\/index.php\/project\/via-panzani\/","url":"https:\/\/infuse-films.com\/index.php\/project\/via-panzani\/","name":"Panzani international | Via Panzani - Infuse films","isPartOf":{"@id":"https:\/\/infuse-films.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/infuse-films.com\/index.php\/project\/via-panzani\/#primaryimage"},"image":{"@id":"https:\/\/infuse-films.com\/index.php\/project\/via-panzani\/#primaryimage"},"thumbnailUrl":"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/1743660890-d0221b9ab6ed9b3bd5e9acafbc7aec404163c4f425b40a9008fa81ddf774a1d4-d_1280.jpg","datePublished":"2023-12-03T15:59:19+00:00","dateModified":"2025-05-16T15:02:26+00:00","description":"Films et vid\u00e9os de territoire de marque pour notre client Panzani, r\u00e9alis\u00e9s par notre agence audiovisuelle Infuse Films. D\u00e9couvrez des films qui font la diff\u00e9rence dans votre strat\u00e9gie de communication et de marketing pour votre entreprise.","breadcrumb":{"@id":"https:\/\/infuse-films.com\/index.php\/project\/via-panzani\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/infuse-films.com\/index.php\/project\/via-panzani\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/infuse-films.com\/index.php\/project\/via-panzani\/#primaryimage","url":"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/1743660890-d0221b9ab6ed9b3bd5e9acafbc7aec404163c4f425b40a9008fa81ddf774a1d4-d_1280.jpg","contentUrl":"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/1743660890-d0221b9ab6ed9b3bd5e9acafbc7aec404163c4f425b40a9008fa81ddf774a1d4-d_1280.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/infuse-films.com\/index.php\/project\/via-panzani\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/infuse-films.com\/"},{"@type":"ListItem","position":2,"name":"Panzani international | Via Panzani"}]},{"@type":"WebSite","@id":"https:\/\/infuse-films.com\/#website","url":"https:\/\/infuse-films.com\/","name":"Infuse films","description":"Infuse, r\u00e9v\u00e9lateur de sens","publisher":{"@id":"https:\/\/infuse-films.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/infuse-films.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/infuse-films.com\/#organization","name":"Infuse films","url":"https:\/\/infuse-films.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/infuse-films.com\/#\/schema\/logo\/image\/","url":"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/INFUSE-blanc.png","contentUrl":"https:\/\/infuse-films.com\/wp-content\/uploads\/2023\/10\/INFUSE-blanc.png","width":1200,"height":236,"caption":"Infuse films"},"image":{"@id":"https:\/\/infuse-films.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.instagram.com\/infusefilms\/","http:\/\/www.linkedin.com\/infuse-films\/"]}]}},"_links":{"self":[{"href":"https:\/\/infuse-films.com\/index.php\/wp-json\/wp\/v2\/portfolio_item\/7723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infuse-films.com\/index.php\/wp-json\/wp\/v2\/portfolio_item"}],"about":[{"href":"https:\/\/infuse-films.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio_item"}],"author":[{"embeddable":true,"href":"https:\/\/infuse-films.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infuse-films.com\/index.php\/wp-json\/wp\/v2\/comments?post=7723"}],"version-history":[{"count":10,"href":"https:\/\/infuse-films.com\/index.php\/wp-json\/wp\/v2\/portfolio_item\/7723\/revisions"}],"predecessor-version":[{"id":9248,"href":"https:\/\/infuse-films.com\/index.php\/wp-json\/wp\/v2\/portfolio_item\/7723\/revisions\/9248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infuse-films.com\/index.php\/wp-json\/wp\/v2\/media\/7731"}],"wp:attachment":[{"href":"https:\/\/infuse-films.com\/index.php\/wp-json\/wp\/v2\/media?parent=7723"}],"wp:term":[{"taxonomy":"portfolio","embeddable":true,"href":"https:\/\/infuse-films.com\/index.php\/wp-json\/wp\/v2\/portfolio?post=7723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}